This project involved designing a content creation platform for LATAM Airlines’ internal communication app. The tool allows teams to create, manage and analyze campaigns, surveys and content pieces within a unified system.
The challenge was to build a flexible and intuitive interface that could support multiple use cases — from content creation and editing to performance tracking. Through a UX/UI approach, I worked on structuring workflows, simplifying complex actions and creating a consistent visual system to ensure clarity and ease of use across the platform.
The challenge was to build a flexible and intuitive interface that could support multiple use cases — from content creation and editing to performance tracking. Through a UX/UI approach, I worked on structuring workflows, simplifying complex actions and creating a consistent visual system to ensure clarity and ease of use across the platform.
Content management.
Overview of campaigns, surveys and internal communications.
Overview of campaigns, surveys and internal communications.
Content creation.
Flexible editing tools designed for non-technical users
Flexible editing tools designed for non-technical users
Performance tracking.
Visualizing engagement and key metrics across campaigns
Visualizing engagement and key metrics across campaigns
User management interface.
Structuring employee data, groups and roles into a clear and accessible system, supporting efficient navigation and control in a complex organizational environment.
Structuring employee data, groups and roles into a clear and accessible system, supporting efficient navigation and control in a complex organizational environment.
Impact:
- Improved clarity across complex workflows
- Enabled faster decision-making
- Reduced friction in multi-step processes
- Enabled faster decision-making
- Reduced friction in multi-step processes