FEDERICO TORLASCO

UX/UI design for LATAM Airlines’ internal content platform — enabling teams to create, manage and analyze campaigns through a flexible and intuitive system.

Designing dashboards for Codelco’s internal platform, translating complex operational data into clear and usable interfaces. The project focused on UX/UI and data visualization, enhancing clarity and supporting informed decision-making in a highly technical context.

UX/UI and information architecture for an AI-powered recruitment platform — transforming complex hiring processes into clear and intuitive user journeys.

Creative assessment for Flux Footwear, developing performance-driven ad concepts inspired by their mission to help people move better. The work focused on creating clear, engaging visuals aimed at increasing conversions while staying aligned with the brand’s purpose.

6 years collaborating with Patagonia, bringing art direction and creativity to digital campaigns, in-store graphics, window displays and exhibits — always inspired by a brand that cares for the planet.

Collaborating with Fundación Rewilding Argentina allowed me to design brochures for several of their parks — projects that combine creativity with a mission I deeply value: restoring and protecting nature.

Working with Gauchos del Mar has been an inspiring journey — designing the key art for each of their documentaries and adapting it for digital platforms like Netflix. Their mission to protect and celebrate our planet makes every creative challenge even more meaningful.

Las Pampas Lodge is more than a client — it’s a friendship that started in childhood and turned into a creative journey. Over the past 15 years I’ve helped shape their brand from the ground up: designing brochures, calendars, stickers, website, photography… the full package.

Art direction for Peugeot in Argentina, leading the launch of two new car models. I designed the event’s microsite with live streaming, digital banners, video graphics for commercials, and a wide range of online assets — a creative challenge for a global brand.

Designing for El Patio Café was a special project — not only because it belongs to a close friend who shares my love for the ocean and surfing, but also because it’s a space full of good vibes. From branding to in-store graphics, every detail was crafted to reflect the laid-back spirit of the sea.