F E D E R I C O T O R L A S C O

6 years collaborating with Patagonia, bringing art direction and creativity to digital campaigns, in-store graphics, window displays and exhibits — always inspired by a brand that cares for the planet.

Collaborating with Fundación Rewilding Argentina allowed me to design brochures for several of their parks — projects that combine creativity with a mission I deeply value: restoring and protecting nature.

Working with Gauchos del Mar has been an inspiring journey — designing the key art for each of their documentaries and adapting it for digital platforms like Netflix. Their mission to protect and celebrate our planet makes every creative challenge even more meaningful.

Designing for El Patio Café was a special project — not only because it belongs to a close friend who shares my love for the ocean and surfing, but also because it’s a space full of good vibes. From branding to in-store graphics, every detail was crafted to reflect the laid-back spirit of the sea.

Las Pampas Lodge is more than a client — it’s a friendship that started in childhood and turned into a creative journey. Over the past 15 years I’ve helped shape their brand from the ground up: designing brochures, calendars, stickers, website, photography… the full package.

Designing for Costa Brava, a craft beer from Costa Rica, was all about bringing freshness and creativity to the brand. A project that blends bold visuals with the relaxed spirit of coastal living.

Art direction for Peugeot in Argentina, leading the launch of two new car models. I designed the event’s microsite with live streaming, digital banners, video graphics for commercials, and a wide range of online assets — a creative challenge for a global brand.